About

Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded as one of Europe’s top botanical artists.  Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK.

Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds. Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the BFA Young Florist of the Year 2007. Following his national title victory, Joseph took his first steps onto the world stage at Eurofleurs (Belgium, Brussels, ‘08). European success was followed in quick succession by competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry.  Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.

Whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show (‘09/’10/’11/’12/’13).  Joseph is the youngest person ever to achieve this feat.

With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working internationally, on a wide variety of art projects including botanical couture, sculptures and installations. Based in Manchester, England and operating worldwide, Joseph Massie Studio works on a wide range of projects across different disciplines, with services that include botanical brand image consultancy, artistic direction, content creation, set design and large scale installation work. His work has featured in press including The Times, The Independent, The Telegraph, and his work commissioned by international institutions including: 

NORTH CAROLINA MUSEUM OF ART, RALEIGH, USA

DETROIT INSTITUTE OF ARTS, DETROIT, USA.

HOUSTON MUSEUM OF FINE ART, USA.

THE DIXON GALLERY, USA.

MINNEAPOLIS INSTITUTE OF ARTS, USA.

CLEVELAND MUSEUM OF ART, USA.

THE ROYAL HORTICULTURAL SOCIETY, UK.

THE BRITISH COUNCIL, CHINA.

 THE BOSTON MUSEUM OF FINE ART, USA.

SINGAPORE GARDEN FESTIVAL, SINGAPORE.

NEW YORK BOTANICAL GARDENS, USA

Recently, Joseph returned to floral design competitions, winning the British Florist Association's UK Florist of the Year competition in September 2024. He will now represent the UK for a fourth time, at The Hauge, Netherlands, in August 2025, at the World Cup Floral Art.